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There is no Recommended Daily Amount (RDA) for taurine and no authority has identified what the maximum safe daily intake is. Omnivores on a good diet get all they need from food. Taurine occurs naturally in meat and fish and is involved in several of the body’s metabolic processes.
#RED BULL INGREDIENTS TAURINE PLUS#
Red Bull contains 11.3g per 100g – a mighty 28g of simple carbohydrates per can.Īdded to all this caffeine and sugar is the amino acid taurine (also known as 2-aminoethanesulfonic acid) and a rather mysterious carbohydrate called glucuronolactone, plus a range of B-vitamins (most in amounts too small to be considered therapeutic). To put Red Bull’s sugar content into perspective, the UK Food Standards Agency defines a high-sugar product as containing 10g per 100g. But sugar is the only ingredient in Red Bull that actually supplies ready ‘energy’ – and, being refined sugar, the ‘high’ is at best short and unsustainable and can, with continued consumption, depress immunity and wreak havoc with the body’s own energy-producing systems. The caffeine – 80mg per can, more than three times what’s in the same amount of Coke, but a similar amount to a cup of strong coffee – produces the trademark ‘buzz’.
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It may not literally live up to its nickname of ‘crack in a can’, but the mixture of sugar and caffeine can have a powerful and immediate effect. Other similarly small independent studies show little or no such effect from this carbonated concoction.ĭespite the mystique and the sales slogan that ‘Red Bull gives you wings’, there is no magic to Red Bull.
#RED BULL INGREDIENTS TAURINE DRIVERS#
‘Red Bull’s effects’, says the spin on the iconic blue and silver can, ‘are appreciated throughout the world by top athletes, busy professionals, active students and drivers on long journeys.’ Such claims for enhanced performance and increased concentration and reaction time are tenuous at best, culled from studies financed by Red Bull and involving small groups of human guinea pigs. Red Bull leads the way, with sales in the region of £1 billion last year. The global ‘health’ and ‘energy’ drinks market is now the fastest-growing in the soft drinks world, doubling in size every year since it was first identified, to reach £1.5 billion in sales in 2006. Released onto an unsuspecting world in 1987, Red Bull created a whole new drinks category. There are hundreds now on the global market, but only one, Red Bull, has consistently been a market leader. Humans across the globe are also suffering a chronic lack of vim and vigour – and wherever something is lacking, you can be sure there will be a product to fill the hole. The global energy crisis isn’t just a problem for cars.